What is the Difference Between Editorial Calendar and Content Calendar

Also referred to as a social media content calendar, an editorial calendar is a powerful tool that makes you plan what to publish according to a long term strategy, that comes to life at the beginning of any new project.

You decide in advance, according to your audience and target analysis habits, what, when, and where to post. You earn time and make your routine easier.

A strategic editorial calendar is different from a content calendar. Sometimes people use the two terms as synonyms, but they are not. Describing the editorial calendar, I mentioned “what to post,” that is, as a matter of fact, the content.

Let’s see the difference in detail.

What is a strategic editorial calendar

Editorial calendars cover a broader period, from four-six months to an entire year. Wikipedia defines it as a tool that helps “to control publication of content across different media.” It is the thread that guides publications and formats and how and when they will be published.

An editorial calendar is useful because it helps to nurture conversations and discussions with your target audience.

Tools to create a content library

You can find out your content in several ways, depending on what you need. For instance, if you want to talk about marketing, you could use:

• Twitter. You can look for different hashtags if you need to find articles concerning a specific topic. Write your hashtag into the research bar, see the results, and select the most useful to you.
• Blogs and newsletters. Where do you find the experts’ best ideas? On their channels. Even if we are talking about a niche, you can bet that there will be some experts about it, and he will talk about this topic. You can share their articles and tag them, and this may lead to an exciting discussion.
• Zest. Zest is an aggregator of articles about marketing and business. It is a vertical aggregator, which means that its pieces of content are about a few topics and that the audience made of marketing experts.
• B2Community. Again, Business 2 Community collects articles for experts, mainly about marketing and business.
• Ghostwriter.ai curator. If you do not have any idea to find content, ask your audience! With our Curator, you can select an audience, a topic, and a language and find out the news that this target might like. And then you can even generate a post, with hashtag included. Have you already tried it?